Event
The Retail Marketing Dinner – 28/01/14
- What can Retail and Multichannel Commerce learn from each other?
- To what extent can the principles of personalisation and targeted marketing found in multichannel commerce be translated for use on the High Street or are consumers not ready yet?
The Retail Marketing Dinner is bringing together 16 Marketing and eCommerce Directors from retail and multichannel organisations on the 28th January 2014. We will be discussing these questions and more over a three course meal in central London.
The Chinese wall between what was RETAIL and what was MULTICHANNEL is in the process of disappearing. Great companies large and small from either side of the brick/click divide are already adapting their models and serving their customers. John Lewis will have a mobile Christmas this year. The White Company and Charles Tyrwhitt treat retail custom as another source of data to enrich their single customer view. Neither of these could have been dreamt of ten years ago.
The big question is: What does it take to win in this dynamically changing landscape and what are the ‘winners’ doing to obtain their recent success?
Multichannel Commerce coming to the high street –Not long ago brick-and-mortar retailers were rushing to develop online stores. Now we are starting to see that evolution in reverse with retailers starting online and then migrating to the high street.
Data gathering in Retail vs Multichannel– Consumers approve of online stores tracking their digital footprint to personalise offers and marketing campaigns towards them. Loyalty schemes such as Sainsbury’s Nectar Card and Tesco’s Club Card have led to comprehensive data gathering in the high street. How to use this data and to what extent it will beapproved by consumers are key questions for every store operating a loyalty programme, and arguably they should look to multichannel commerce to find the answer.
The evening is kindly supported by The Specialist Works- a leading results focused marketing agency.
Currently Attending:
- Head of e-Commerce at Topman
- Head of e-Commerce at Joseph
- Director of e-Commerce at Waitrose
- Marketing Director at Crabtree and Evelyn
- Head of Global Franchise at New Look
- Global Head of Digital Marketing at GHD
- Head of UK E-commerce at Travelex
- Head of Marketing at Peacocks
- Chairman of The Digital Advisory Board at Thomas Cook
- Senior Marketing Manager at YO! Sushi
- Head of e-Commerce at Ted Baker
- Marketing Director at HSS
- Head of Marketing at Wiggle
- Head of Online Marketing at The Carphone Warehouse
- Global Head of Marketing at Charles Tyrwhitt
- Director of Communications at Fitness First
- Marketing Director at Hasbro
- +Other Marketers in Retail